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Earning the Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification demonstrates a candidate's commitment to mastering Marketing Cloud Connect, which is a critical component of the Salesforce platform. Marketing Cloud Connect Essentials certification is highly valued by employers and can lead to career advancement opportunities in the marketing cloud industry. Additionally, the certification provides professionals with the skills and knowledge needed to help their organizations achieve marketing automation success.

The Marketing Cloud Connect Essentials exam is targeted towards marketing and technology professionals who are looking to integrate their Salesforce CRM with Marketing Cloud. MCC-201 Exam focuses on topics such as data integration, configuration, synchronization, and troubleshooting. It also covers the best practices for using Marketing Cloud Connect to create a seamless experience for the customers.

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Earning the Salesforce MCC-201 Certification demonstrates that the candidate has a comprehensive understanding of Marketing Cloud Connect and can integrate Salesforce and Marketing Cloud effectively. Marketing Cloud Connect Essentials certification can enhance the candidate's career prospects and potentially lead to new job opportunities. Furthermore, certified professionals can showcase their skills to potential employers and clients, increasing their credibility and value as a marketing professional.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q154-Q159):

NEW QUESTION # 154
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

A. Set up Approval Workflow and Share setting inside Marketing Cloud.
B. Edit the Content Permissions and Restrictions by Role setting for each user.
C. Build out an internal business governance and process to support this.
D. Integrate an outside CMS with all these permissions built in.

Answer: B

NEW QUESTION # 155
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation'A. Q Split the existing activities into two separate automations.

A. Implement a Wait Activity to wait until the data extension is populated with records.
B. Write a custom SSJS script to
C. validate the row count of the staging data extension and send a notification email.
D. Place a Verification Activity between the import and SQL Query activity.

Answer: A

NEW QUESTION # 156
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers

A. Will "Version" values/meanings change, precluding reusable AMPscript?
B. Will customers be able to sign up for the loyalty program at the store?
C. Will a lookup table is needed for a dynamic From Name?
D. Is the purpose of these emails for acquisition or retention or transactional?

Answer: C,D

NEW QUESTION # 157
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

A. Salesforce Entry Event > Query Activity > Automation Studio Activities
B. Query Activity > API Event > Automation Studio Activities
C. Import Activity > Decision > Journey Activities
D. Query Activity > Data Extension Entry Source > Journey Activates

Answer: D

Explanation:
A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data extension entry source is a journey builder entry source that allows injecting contacts into a journey based on a data extension. Journey activities are actions that occur within a journey, such as sending an email or updating a contact attribute. By using a query activity to filter contacts who have not made a purchase in the last six months from their order data extension, NTO can create a sendable data extension with those contacts and use it as a data extension entry source for their journey. Then, by using journey activities, they can communicate the same message across all channels to those contacts. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_data_extension_entry_source.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_journey_activities.htm&type=5

NEW QUESTION # 158
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

A. Recent Email Send Report
B. Tracking Extract
C. Send Log
D. Data Views

Answer: C

Explanation:
A send log is a data extension that captures information about each email send, such as subscriber key, email name, subject line, and send time. It can also capture custom fields that are populated at send time, such as email address or personalized content. A send log can be used to analyze which email addresses receive which emails and when. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_send_logging.htm&type=5

NEW QUESTION # 159
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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q154-Q159):

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